基于梯形模糊非合作–合作两型博弈的地理标志农产品供应链研究

Research on the supply chain of geographical indication agricultural product supply chains based on trapezoidal fuzzy non-cooperative-cooperative biform games

  • 摘要: 针对地理标志农产品供应链中普遍存在的品质升级动力不足、品牌价值实现困难及市场协调低效等复合挑战,特别是由信息不对称导致的决策障碍,本研究构建基于梯形模糊非合作–合作两型博弈的多主体动态决策模型. 该模型通过量化供应链中的不确定性来优化决策过程,使供应链成员做出更可靠的决策,同时设计兼顾效率与公平的收益分配机制,激励供应链成员间合作,增强供应链韧性,建立了可持续的“质量—价值—效益”提升循环. 案例结果表明:该模型通过协调农产品供应链中多方利益相关者决策和利益分配,增加了供应链成员的收益,推进了农业新质生产力发展.

     

    Abstract: Aiming at the complex challenges prevalent in the geographical indication agricultural product supply chain - such as insufficient motivation for quality upgrading, difficulties in realizing brand value, and low market coordination efficiency - particularly the decision-making barriers caused by information asymmetry, this study constructs a multi-agent dynamic decision-making model based on the trapezoidal fuzzy non-cooperative-cooperative biform games. By quantifying uncertainties within the supply chain, this model optimizes the decision-making process, enabling supply chain members to make more reliable decisions. Simultaneously, it designs a profit distribution mechanism that balances efficiency and fairness, incentivizes cooperation among supply chain members, and enhances supply chain resilience, thereby establishing a sustainable cycle of "quality-value-benefit" improvement. Case results demonstrate that the model increases the profits of supply chain members and promotes the development of new quality productive forces in agriculture by coordinating multi-stakeholder decision-making and benefit distribution within the agricultural product supply chain.

     

/

返回文章
返回